Francesca Hansstein, Ph.D.

Dr. Francesca Hansstein teaches courses in business, marketing, sustainability, and research methods at SUMAS.

Francesca believes in the importance of combining analytical thinking, responsible management, and international perspectives to address today’s complex business and sustainability challenges. She is passionate about helping students develop the ability to interpret data, understand markets, and design strategies that create long-term value for organizations and society.

After completing her PhD in Agrifood Economics and Statistics, with a specialization in Consumer Behavior, she developed an international academic and professional career focused on market analysis and consumer insights. Having lived and worked abroad for several years in China and the United States, she cultivated a strong commitment to international business and cross-cultural understanding.

Francesca also serves as a coordinator in an academic setting and works as a market research consultant. Her consulting activity focuses on helping organizations better understand markets and consumer behavior through a range of research methods.