Simonetta Lureti
Professor
Simonetta Lureti is a leadership advisor, a faculty member at SUMAS , a speaker, and a published author.
At SUMAS, she teaches personal branding to bachelor students. Formerly, she was the Global Solution&Product Marketing Director for Gartner Consulting Global Practices.
She is a published author (“Fast Forward your Career” – BEP, 2021. “Diventa leader nell’era digitale” – Hoepli, 2022), a licensed NLP Master Practitioner, and an ICF (International Coach Federation) Professional Coach (PCC).
With +20years in the IT industry, her profile lies at the intersection of strategy, marketing, and sales growth. She has extensive international experience with multi cultural exposure (Western Europe, CEE, Russia, MEA, North/South America, and India).
Simonetta started her career as a Data Miner, playing with neural networks and other predictive algorithms/analytics. In 2023, she founded her own coaching and advisory practice, serving leaders, teams, and organizations and helping them meet their business priorities, spark change, and create new value. At the end of the same year, she started a consultancy supporting entrepreneurs to communicate impactfully, strategically, and meaningfully.
Marketing, The Tuck School of Business at Dartmouth
Economics, major in Data Mining/Predictive Analytics, Universita Bocconi
Marketing, The University of Texas in Austin
- Leadership
- Personal Branding
- Coaching

