Corporate Training
Innovating in Marketing and Branding through Green Practices
The essential introduction to transition to greener marketing and branding for your business
Discover the program
Identify innovative ways to integrate sustainability into your company strategies and plans, learning how to leverage it to strengthen your brand image.
1 day (1 or 2 sessions)
Gland – Milan – Online – Company On-site
English, Italian, German, French
Program Training Modules
Module 1: Advanced practical tools to integrate sustainability into marketing and brand strategies
Module 2:Sustainable consumption attitudes and behaviors, developing green value propositions for responsible consumers
Module 3: Evaluation of challenges and opportunities in the global sustainable marketing arena
Module 4: Designing and communicating an appealing green product offering
Who should attend?
Business professionals working in Marketing, Sales, Branding, Sustainability and Corporate Social Responsibility (CSR) who wish to integrate and effectively communicate sustainable practices.
Learning outcomes
- Apply responsible managerial decisions that can change how marketing and branding strategies operate
- Engage consumers in responsible purchase choices
- Identify environmental issues, new policies and challenges for marketing experts
- Effectively communicate green marketing practices.
Training Program Fees
| Gland (Switzerland) | |
| Single employee | CHF 1,150 |
| Dedicated Program | price upon request |
| Milan (Italy) | |
| Single employee | EUR 1,000 |
| Dedicated Program | price upon request |
| Online | |
| Single employee | EUR 1,000 |
| Dedicated Program | price upon request |
If you are interested in a dedicated program for your company, please contact us to get a detailed quote.
Training Program Locations
All corporate training programs in Sustainability Management can be delivered at one of our two campuses in Switzerland and Italy, online or in your company (program fees upon request).
Gland, Switzerland
Your training will be conducted at our Lake Geneva Campus, located across from the World Wide Fund for Nature (WWF) and IUCN Conservation Center in Gland. Attendees will have access to our fully equipped, modern SUMAS Learning Center or the conference rooms at the IUCN. Upon request, a green tour of the building can be offered to participants.
Location facilities: elevator, tea and coffee making facilities, free wifi, canteen, outdoor parking, public transport (train station – 15 minutes’ walk, local buses), communal spaces, public garden.
Milan, Italy
Your training takes place at SUMAS’ brand-new Milan Campus, the site of the former Ansaldo Steelworks. Now the site of cultural and innovation hub, BASE Milano, the campus’ central location makes it both accessible and exciting for program participants. Our connections with MUDEC offer the opportunity for guided tours and more informal activities during your training.
Location facilities: underground parking, multiple bars and cafes at BASE Milano and in surrounding areas, free wifi, public transport (metro and buses), communal spaces.
Online, Remote
Online training is delivered by live video conference with SUMAS instructors. It can be attended by an employee from any location.
In Company, Multi-location
SUMAS instructors come to your company to deliver the training. We work with you to ensure the correct spaces are organized to meet the requirements of a successful program delivery.
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