Oral-B – S U M A S

Oral-B is a brand of oral hygiene products. The brand has been in business since 1950. It has been part of Procter & Gamble since 2006. The Oral-B brand includes manual and power toothbrushes for children and adults, oral irrigators, oral care centers and interdental products, such as dental floss.

Oral-B is the #1 brand in its category and the #1 chosen by dental professionals. It helps people achieve & appreciate transformational oral health and beauty.

Millenials & Sustainability Project

SUMAS students were working on the strategies of making Oral B products attractive to the newest generation (Millenials and Gen Z).
In particular working on branding, business model and communication strategies aiming at accelerating growth with younger generations.

Oral-B project briefing for SUMAS students
Oral-B promotional video

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