Skip to main content

In the previous articles on, sustainable fashion was often discussed. More precisely, sustainability within the fashion industry. However, fashion is not the only important industry that is concerned with sustainability. The beauty industry has an important duty towards sustainability.

One of the biggest problems in the beauty industry is the plastic packaging. Data shows that the packaging industry for consumer goods, including beauty products, generates more than 25$ billion in sales worldwide each year (Forbes, 2019). In addition to this, 70% of the amount of non-recyclable materials is thrown into landfills! This is outraging and shouldn’t be the case nowadays!

Thankfully, brands and companies are starting to use more recyclable materials for the packaging of their products. Now, it is finally possible to refill your beauty product container instead of throwing it away and buying a new one.

Another issue concerning ethical and eco-friendly practices within the beauty industry is the actual product. Firstly, there’s a big concern about how these cosmetics are tested. Brands are slowly moving away from animal testing, however, this practice is still widespread around the world. An answer to this problem is to create vegan cruelty-free cosmetics and this is what many brands are working on.

Between recycled packaging and emerging vegan cosmetics brands, the beauty industry is evolving for the better. It truly aims for a more sustainable, ethical and eco-friendly future.

Discover these few brands that are taking positive steps for the future:


Gisou is a cruelty-free haircare brand that was created by a famous fashion blogger: Negin Mirsalehi. Gisouproducts are made out of honey cultivated in Negin’s family bee garden and none of these haircare products have been tested on animals.

In addition to being cruelty-free and using a core natural product, Gisou recently switched to an eco-packaging which is made out of recycled materials.

The honey scent and high quality of these products is what attracts customers, I personally really recommend it.

Visit Gisou

2. Function of Beauty

Function of Beauty is an emerging brand that attracts Millennials as well as Gen Z’s all over Instagram.

However, the brand is more than fun products with a cool packaging design. It is a vegan and cruelty-free brand. Additionally, it is also parabens- and sulfates-free, which means the brand truly cares for the environment and for the health of its customers.

Function of Beauty seems to follow the perfect Gen Z path, mixing the modern and fun side with the importance of a safer planet.

Visit Function of Beauty

3. The Honest Company

Created by Jessica Alba, The Honest Company is a self-care and beauty brand. The Honest Company is not only about makeup and personal care but it also offers baby-care products. The brand has been around for quite some time now and bases its values on one key aspect: transparency. It is all about being 100% transparent with the clients and showing which exact ingredients go into their products. The brand does not test on animals. Their packaging is minimal and environmentally-friendly without compromising on the design.

Visit The Honest Company

4. Chantecaille

One of the leaders of vegan and cruelty-free luxury beauty products is Chantecaille, a beauty brand that offers various makeup products, fragrances and even baby-care.

The advantage of Chantecaille is how much they care for animals. Not only are their products cruelty-free and vegan, but the brand also donates money to animals charities and environmental organizations.

Chantecaille uses natural ingredients and avoid chemicals in their products.

Visit Chantecaille

5. Lush

I saved the most popular for last. Lush is a self-care vegan and cruelty-free brand.

From makeup to their famous bath bombs, Lush is already an established brand. The brand is sustainable: cruelty-free and vegan, and their packaging is also environmentally friendly, since it is made out of recyclable materials.

Lush attracts both Gen z’s and Millennials with their appealing designs and wide variety of scents.

Visit Lush

These brands show examples of how important it is to switch to sustainable and cruelty-free practices.

Hopefully, the beauty industry and its brands will evolve even more in the upcoming years.

We hope that the future is only made of brands that want to make a positive change.



This is NOT an AD

Close Menu